31st March 2011 For the first time a vending machine is the protagonist of a live TV broadcast

Rheavendors’ technological «dernier cri», the multimedia free standing luce X2 touchTV, has been the protagonist of the television program OCCHIO ALLA SPESA, broadcast by the Italian State television channel RAI UNO. The machine is equipped with a 22” touch-screen and opens the vending field to the world of interactivity and interconnection, and it gave direct proof of it interacting with end consumers live on TV.

During the program Mr. Lucio Pinetti — president of CONFIDA, the Italian vending association — was invited to speak about the price increases, and pointed at our machine as a means to dramatically improve the quality standards of vending.

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